Horsfordia is a small genus of flowering plants in the mallow family known commonly as velvetmallows. There are four species that are native to Mexico and the southwestern United States.

These are hairy subshrubs that bear light pink, lavender, or red-orange flowers.

Species:

   Horsfordia alata
   Horsfordia exalata
   Horsfordia newberryi
   Horsfordia rotundifolia

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