Pseudognaphalium californicum (syn. Gnaphalium californicum) known by several common names, including ladies' tobacco, California rabbit tobacco, California cudweed, and California everlasting.
It is native to the west coast of North America from Washington to Baja California, where it is a member of the flora of many habitats, including chaparral.
It is an annual or biennial herb growing a branching stem reaching 20 to 80 centimeters in height. Stem branches bear linear to somewhat lance-shaped leaves 2 to 20 centimeters long. The green herbage is glandular and scented. The leaves produce a distinctive aroma like maple syrup.
The inflorescence is a wide cluster of flower heads, each enveloped in an involucre of rows of bright white phyllaries.